DACIA BIGSTER LAUNCH
- KEY VISUALS
- CAMPAIGN DESIGN
- OOH & DOOH
- MOTION EDITING
- EDITORIAL & CRM
- SOCIAL DESIGN SYSTEMS
- BILINGUAL ADAPTATION
The brief
Dacia stepped into the full-size C-SUV segment with Bigster. In the automotive market, a bigger car usually means an out-of-reach price. The brief was to prove that Dacia can deliver panoramic roofs, hybrid power, and serious outdoor presence while keeping the price accessible. One campaign, delivered simultaneously in Arabic and French across broadcast, street, and digital.
The challenge
Make an accessible SUV feel premium without losing Dacia's honest, rugged character. Every asset had to balance bold type with the new illuminated Dacia Link emblem and work equally well in Arabic script and French.
A big SUV with an accessible number
The master launch film ran in Arabic on national broadcast and digital, with French master cuts alongside. I designed the key visuals around it, setting Bigster against rugged landscapes to sell its wide stance and outdoor credibility before landing the price.
Rebuilt to stay big on any screen
Instead of cropping one master image and losing the landscape, I rebuilt every format from scratch. In 4:3, 4:5, and 4:1, I rebalanced the car's perspective, the Dacia Link badge, and the bilingual type so every layout holds at any size.
Highway scale for a bigger launch
I designed panoramic 4:1 highway unipoles for Casablanca's expressways, built to read at 120 km/h, and paired them with high-contrast 4:3 digital street totems for pedestrians.
Editorial design: The 8-page launch brochure
I designed the 8-page digital launch brochure and dealer sales guide, balancing dense specs, engines, and trim options with clean typography and generous white space.
CRM marketing: The launch newsletter
I designed the launch email campaign to drive pre-orders and showroom test drives, carrying the Bigster identity into clear, click-ready layouts.
Four feature capsules: Comfort, tech, trunk, and design
I animated four short motion capsules, one per selling point: cabin space, multimedia, modular trunk, and rugged exterior styling. Each one is built as a fast loop for social feeds.
Social design system calibrated for mobile safe zones
I designed the carousels, teaser grids, and vertical stories over native mobile UI safe zone overlays, so profile icons, buttons, and handles never cover a headline or the car in Arabic or French.
YouTube channel takeover and vehicle walkthrough
I designed the full YouTube channel branding, paired with a presenter walkthrough video carrying Arabic subtitles.
