COCA-COLA: FIFA WORLD CUP TROPHY TOUR
- Graphic Designer
- Motion Designer
- Key Visuals
- Social Media
- Event Habillage
MASTER VISUAL IDENTITY
National Key Visual and Format Rollout
I adapted the global Trophy Tour assets into a Moroccan key visual system across 16:9, 4:3, and 9:16, plus rooftop out-of-home placements across the city.
BROADCAST & PROMOTION
The Scan-to-Win Mechanic
I animated the master 30-second broadcast film explaining the mechanic: buy, scan the QR code on pack, and win tickets to see the real trophy. I then cut it down for social across every screen size.
DATE & VENUE DROP
Anfa Park, Casablanca / 4 February
I designed the motion reels and teasers announcing the real trophy landing at Anfa Park on 4 February, built to push fans to claim tickets fast.
CASABLANCA TAKEOVER
Daily DOOH Countdown
I built a DOOH sequence for screens at major Casablanca intersections, running from the launch announcement through a daily countdown: 3 days, 2 days, 1 day left.
DIGITAL DISPLAY SUITE
Feed Campaigns and Ticket Activation
I designed the Instagram carousels and feed posts that walked fans through ticket redemption and event logistics.
EVENT SCENOGRAPHY
Anfa Park Event Branding
I carried the campaign identity into physical space at Anfa Park, designing the branding for the LED entrance tunnel, the main festival stage, and the storytelling walls around the site.
CULTURAL PROOF
Live Coverage From the Event
Proof from the ground. Official event reels from Coca-Cola Morocco capture the crowd, the stage, and thousands of fans seeing the real FIFA World Cup Trophy live in Casablanca.