FANTA PROMO CAMPAIGN
- Art Direction
- Key Visuals
- Campaign Design
- OOH & DOOH
- Retail & POS
- Motion Design
- AI Animation
- Adaptations
The Brief
National promo on 1.5L bottles: buy, scan the QR code, enter the cap pin, and win prizes. One week from a blank page to delivered broadcast masters.
The Challenge
Three steps, fifteen seconds, in Darija. The mechanic had to hold on highway billboards, corner store POS, and phone screens held at arm's length.
Mechanic as the Story
Promo work usually buries instructions at the end. I led with them instead: Arabic script and Latin transliteration running side by side for instant comprehension.
Motion & AI Pipeline
I designed every frame as a still, animated them in Seedance 2.0, and built the type and UI in After Effects. When a late price change landed, I planar-tracked the new bottle badge in Mocha straight onto the moving bottle.
Storyboard First
Fifteen seconds leaves no room to find the edit later. I boarded it shot by shot on paper to lock pacing and the mechanic before opening any animation software.
Urban OOH Scale
I rolled the campaign out across Casablanca on billboards and digital totems, tuning contrast and type to read from a moving car and on foot.
Native Adaptations
I rebuilt every asset natively in 16:9, 1:1, and 9:16, then extended it into animated social loops, carousel guides, and a full YouTube channel takeover.
Real-World Proof
I produced the handover films with the VML team as scooters reached winners nationwide, each one closing on the campaign's motion end frame.
